Deepika’s chewing her way to more fame

Deepika Padukone has had the best of everything in her career from day one. Be it modeling or acting, Deeps has always been the woman on top.

She might not be very old in the industry but she’s giving competition to the likes of Ash, Kareena, Katrina and Priyanka as well in the endorsement department.

She has Pepsi’s ‘Youngistan’ campaign with beau Ranbir Kapoor, Fiama Di Wills, Parachute oil as well as the newly acquired Tissot watches.

Now Wrigley’s chewing gum has signed her as its new brand ambassador.

Apparently the company expects to ride on the young actress’ popularity to the target audience of the product that is the youth segment.

Beauty is in my genes, says Kareena Kapoor

Kareena Kapoor has revealed the secret behind her gorgeous skin - and it has nothing to do with regular trips to a beauty salon.

The stunner revealed that water, less make up and genes were responsible for her charming skin.

Bollywood actress Kareena, made the revelation during the launch of Wyeth Consumer Healthcare’s Anne French roll-on.

A brand ambassador of Anne French, the bubbly Bebo, as she’s lovingly called, unveiled the new product at Taj Land’’s End in Mumbai.

During the event, Kareena was all smiles while parading on stage in a blue costume sporting an elegant, striking look.

Ashlee Simpson set to return small screen

Pop singer Ashlee Simpson-Wentz is reportedly set to return to the small screen with a part on the Melrose Place remake.

Simpson-Wentz, 24, had landed a recurring role on 7th Heaven in 2002, and spent two years a member of the TV drama’’s cast, reports Contactmusic.

As per Entertainment Weekly, she is now set to act again after landing the part of Violet, a small town girl who is actually a shrewd sex kitten within.

TV bosses at U.S. network The CW, who brought back Beverly Hills, 90210 as a spin-off last year, have ordered the production of a pilot episode of the new Melrose Place.

The show, which ran from 1992 to 1999, launched the careers of Marcia Cross and Kristin Davis and was notorious for its sensationalist storylines and extravagant characters.

Julia Roberts becomes movie producer

Julia Roberts, 'Academy award' winning actress has taken on a producer’s role in an upcoming independent comedy.

Contactmusic.com reports that Roberts will produce “Jesus Henry Christ”, based on a Student Academy Award-winning short film.

The story revolves around a boy conceived in a laboratory petri dish and his subsequent search for his biological father.

The film will be directed by Dennis Lee, who helmed the original 2003 short film.

Roberts has also worked with Lee in one of her two upcoming movies “Fireflies in the Garden”.

Lindsay Lohan doesn't own Big Apple pad

An apartment in New York, allegedly owned by Lindsay Lohan, is up for grabs for 1.2 million dollars but the only catch is that the money wont go to the actress pocket.

According to reports by MSNBC.com, the LA Times online and other media outlets, the Mean Girls star had put the property on sale.

But now, sources have revealed that the 22-year-old never owned the condo in the Atelier on West 42nd Street.

And now, River 2 Realty is marketing the apartment, which was apparently sold to an investor at some point.

Madonna to launch second fashion line

After the success of her clothing collection ‘M by Madonna’ in 2007, the pop diva has announced a new apparel line.

While the singer’s maiden fashion venture was in collaboration with Swedish high street chain H&M, her second attempt is in association with designer Christian Audigier, reports contactmusic.com.

Sources claim that Audigier offered the star a six-figure deal to design a collection for him which will include tattoo-inspired and diamante-encrusted T-shirts.

Heidi Klum has no intentions of leaving the catwalk

Supermodel Heidi Klum has no intentions of leaving the catwalk.

I'll be 80 on crutches at the Victoria's Secret fashion show hopping down the runway, groaning for my grandkids to help me down! she told Fox News.

The 35-year-old German beauty has recently been chosen as the new face of the Victoria's Secret Perfect One bra and admits even though she made many fashion mistakes in the past, she feels sexier than ever, reports China Daily.

Klum also revealed that motherhood has made it difficult to stay in shape and she has to follow a sensible diet and exercise regime.

Shilpa Shetty breaks the ice with Preity

Stories of the two IPL queens battling it out on the playing field and on television came to a sudden turning point this week when Shilpa Shetty extended an olive branch to her supposed rival in the IPL Preity Zinta.

Shilpa and Raj Kundra are hosting a grand party to celebrate their entry into the IPL March 10 at the Grand Hyatt and Preity is invited.

Jessica Simpson can”t resist junk food

Jessica Simpson can't resist junk food - and has reportedly re-hired her former personal trainer in a bid to shed a few pounds.

The singer cum actress - who recently hit the headlines after sporting a new, fuller-figure - has embarked on a strict fitness regime with Mike Alexander in an attempt to control her cravings for calorific fried food.

Jessica has a problem with binge eating, which is usually triggered by stress.

“Jessica's most recent violation was indulging in the terrible trio of chicken wings, nachos, and alcohol at the Great Dane Pub in Madison, Wisconsin, a source said.